The Best Photos to use in your Blog Posts

April 15, 2019  •  Leave a Comment

When you're focussed on creating content that will inspire your audience it's easy to forget that images are the key component that can stop your marketing collateral falling flat.  Photos and images are a particularly important part of content marketing.  32% of marketers say visual images are the most important form of content for their business (source Hubspot).   Carefully chosen photographs allow you to show the human side of your business, the real people that work there.   They also give a unique behind the scenes perspective that intrigues your customers and help them to relate to you in a real way.

Well composed photographs work especially well in marketing assets, spicing up the written content and helping to evoke emotion from the audience.  Video too is an ever increasing trend that isn't showing any signs of slowing down.

Articles with images get 94% more total views than those without according to Jeff Bulas.  They make your blog posts more interesting, help get your point across, make the post easier to read and remember.  When people hear information they are only likely to remember 10% of the information 3 days later.  If a relevant image is paired with that same information people retained 65% of that information three days later. Girl sat on a log deep in thought Deep in thoughtYoung girl thinking

Adding a photograph that is relevant to your copy is the perfect way to increase your blog post reach and influence.

In an analysis of over 1 million articles Buzzsumo, found that articles with images once every 75-100 words received double the social media share as articles with fewer images.  Adding images doesn't just help your audience digest your post it also helps them find it.  Google favours blog posts with images.    Blog posts with images that include meaningful alt text will rank higher than those without.  Don't just use pointless text like IMG12345, use words to describe the image.  For the photograph above I used the alt text "girl sat on a log deep in thought".

Here's the key "takeaways" you need:

  • Create a folder of photos and images for each blog post.  This makes it easier to stay organised and you can group your images into header shots, feature photos and supporting images.
  • Credit the creator of the photo or artwork.
  • Make sure your photos are relevant to your copy, don't just add them for the sake of having a photograph in your article 
  • Add an image every 75-100 words.  It makes it easier for your audience to read and helps add emotion and relevant context to your post.
  • Don't forget to include alt text.  This will help your post rank higher on Google searches.  

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