It is one of the most convenient ways to get a lot of information across to your audience quickly and efficiently.
It's much easier for someone looking at your website to watch a short video clip than to scroll through a page of text especially when they are looking at it on a small screen.
Video is a great way to engage with them giving them confidence and explaining what you are about and what you do.
According to moovly you are 53 times more likely to show up on page 1 of Google if you have a video embedded on your website.
If you include people in your video it immediately gives your audience a face to your business (see point3).
Not only can you showcase your products you can explain them. If you have a complex product and want to show your audience the benefits in a simple and effective way then video is an ideal way to do it. You can show them quickly and easily all the great things about the product, how it compares to your competitors, how easy it is to use, and what benefits it will give them. You can also create explainer videos, - how to fit or install your product for example. These have all been proven to increase sales.