The Best Social Media Content Ideas for 2022
The Best Content Ideas for 2022
Social media is a fast moving universe, so take five and read through the best 3 content ideas you can use to boost your business in 2022.
Trends come and go; what you thought worked well this year might not necessarily hit the mark next year. The good news is that a strategic, not scattergun, approach is the best path to success. Consider the following when choosing your marketing medium:
Sadly, 2021 has proven to be as stressful as the preceding year. Businesses continued to struggle to attract custom, many of whom switched to online trading in an attempt to engage with a new audience and recoup losses. This has involved a lot of learning, particularly around the use of visual media. If this is something you would like help with, please get in touch for a chat about your needs. Being one step ahead with your social media content could help you catch the sale ahead of your competitors.
So, let’s dive into 3 of 2022’s content trends.
As tempting as it might be to stick with what you know, now is the time to embrace the power of video.
Video clips have proven themselves time and again to engage more browsers than text alone. Why? Our eyes are quickly drawn to moving images and sound, meaning great video content will retain our attention for longer than a simple written post.
This Instagram reel has close to 5000 views although I only have 1000 followers
Indeed, social media platforms are investing more and more in video content; maybe as a means of keeping up with Tiktok? Who knows? But you only have to scroll down your news feed to find more and more live video feeds and clips than ever before. But be encouraged, because excellent video content doesn’t require fancy equipment or a studio setting; you can thoroughly entertain your followers with a combination of imagination and preparation.
Tips to master video:
In the new year, I’ll be promoting a brand new service (see start packages here) that will allow my clients to submit their own short video clips and have them transformed into a professional 1-minute long video for social media (think Instagram reel, TikTok, Youtube shorts etc). You can see a typical example below and several other examples in this playlist.
This was filmed by local staff, titles and production to get the video in line with corporate still were done by R Gill Photography
Back when Myspace was an innocent, fun way to chat to friends and share interests, we didn’t envisage social media becoming the marketing monster we now know it to be.
Many browsers are turning against what they consider to be the artificialness and inauthenticity of the main social media platforms. Algorithms see us absorbing more ads than content from our friends and followers and we find ourselves inundated with ‘shiny corporate content’ that any intelligent person knows doesn’t tell the full story.
How to combat this trend?
User-generated content (USG) is simply content created, not by businesses, brands or professionals, but individuals to be posted on their chosen social networks. For example, if you’ve visited a fabulous restaurant and just had to post about it, using pictures or clips, that’s USG.
How can this support your business?
In conclusion, don’t panic if you’re uncomfortable picking up new ways to promote your business. I am passionate about helping businesses share their story through the creation of beautiful images and videos that will leave a lasting impression, so feel free to get in touch and let’s discuss how we can elevate your brand to the next level.
Keywords: content, marketing, photographer, photography, social media, social media content, video, video production, videographer
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