Four Ways to be Creative in Digital Marketing
If you work in digital marketing you’ll be familiar with the ongoing pressure to come up with excellent content that engages and converts browsers. Creativity can mean the difference between success and failure. Your job as a business owner or digital marketing specialist is to solve problems with creativity; you will use images, video and audio to both entertain and provide those all-important solutions. In short, without that creative spark, a business can get lost amidst the competition.
Venus and CupidVenus and Cupid statue at Morecambe Contantly using eye-catching images can be a creative challenge
It’s commonly accepted that social media is the ultimate platform from which to sell your product or service and should be treated with the respect it deserves. There’s no more room for the sporadic, ‘throw it and see what sticks’ approach. These days, businesses need a creative marketing strategy that builds in ongoing monitoring and best practice.
To repeat an oft-used, worn-out phrase, creativity really does require a little ‘outside of the box’ thinking. Combine the right conditions with a lot of research and a little bit of discipline and you’ve got the perfect environment for some long-term creativity. You can easily generate compelling content without pulling your hair out; here are four ways to train your creative mind.
1. Make time to experiment
It’s tempting to do what you’ve always done before. The trouble is, you’re always going to get the same results. And if those results are middling at best, you’re in trouble. One way to get your creative mojo back is to remove yourself from everyday distractions and simply daydream. Grab a notebook and pen and scribble down those ideas that have been floating around in your head; it’s called a mind dump and it’s a wonderful way to brainstorm. This simple exercise could easily be a jumping point to a digital marketing campaign storyboard, mixing up striking images with fun video clips.
2. Look up your competition
Look at what your competitors are doing on social media; are they adapting fun new ways to engage with their customers? Now, before I go any further, I’m not condoning plagiarism! Following successful marketing campaigns can give your creativity a much needed boost. It’s very easy to get stuck in a rut and stick to the same marketing methods. After all, we’re busy people and if it isn’t that broken, why fix it? Put your own spin on a fresh idea you’ve come across and your creativity will sparkle.
3. Schedule, schedule, schedule
Scheduling is not the enemy of creativity. Committing time to the creative process encourages you to totally focus on your digital marketing and nothing else. An effective digital marketing campaign will include a mix of spontaneous content (Instagram and Facebook stories, Facebook live, on-the-spot Twitter posts) and pre-scheduled posts. Scheduling is not only satisfyingly time-saving and practical, it offers you ample opportunity to focus solely on creating excellent social media content. You can schedule directly from your social media platform or choose an online tool to do most of the work for you. Block out a couple of hours and create a week’s worth of social media marketing posts using high quality visuals; utilise your most professional photos and, if you’ve got the skills, generate some entertaining video clips. Online graphic design tools like Canva can help you repurpose your images, so don’t panic if you don’t have a huge bank of stock photos to use for marketing purposes; with a bit of imagination you can add text, filters and graphics to create brand new old images that can be used on your social media, YouTube channels, blogs and website.
4. Understand your brand
The best way to engage with existing and potential customers is to know your brand inside out. Whether you’re an entrepreneur wearing all of the hats or you work for clients in a digital agency setting, you need to know what your audience wants and what it needs: two different things. To do that, get to grips with your ideal customer. If it helps, create a customer profile and when planning content, create with that customer in mind. Imagine you’re having a conversation with them; remember, your copy must be straightforward and devoid of complication. Browsers don’t want to be talked down to; they want to relate to your brand in a matter of seconds. Brand consistency is paramount to successful digital marketing; your brand tone of voice and image must carry across all of your chosen platforms. Doing this will make your brand instantly recognisable in a crowded online marketplace.
Image created for the Lake district Umbrella company to highlight their vibrant design for younger customers.
To conclude, the golden thread that runs through every successful digital marketing campaign is high quality content, specifically visual content. Attention-grabbing images and video will draw in the browser much quicker than top notch written copy. A combination of both is the ideal, of course.
Creating engaging content is easier when you’re in receipt of excellent visual content. If you need help gathering a bank of versatile and exciting images and video content, please get in touch, or check out our content creation service. Put yourself one step ahead of the competition.
Keywords: content, content marketing, digital marketing, marketing, photographer, photography, social media content, video
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