How Virtual Reality Can Power-Up Your Business

October 30, 2019  •  Leave a Comment

Have you considered how transformative virtual reality could be for your business?

Most people imagine clunky eyewear and clips of gamers tripping over furniture in an attempt to run away from VR predators.  But what is VR? In simple terms it’s software that invites the user to experience an immersive, 3D experience.

Two users experience virtual realityTwo users experiencing VRTwo users experience virtual reality

It’s everywhere: online articles illustrating its miraculous money-making potential, high street brands jumping on the bandwagon and kids adding VR games to their Christmas wish list.

But as any business owner will know, video and VR are key marketing trends and we either jump on board with them or miss out. We live in a digital world and we need to exploit the possibilities at our fingertips.

So, as pleasurable and fun as VR might be for an adventurous night in, there are multiple ways to utilise this fascinating tech for the good of your business. 

How many times have you been in a property, hotel room or AirBnB property that on closer inspection didn’t live up to its online pictures? Or maybe there was an aspect of the house that you didn’t like when browsing online, so you immediately dismissed it. This particularly rings true for buyers who want to relocate elsewhere in the country. Why travel half a day in the driving rain just to be disappointed? So many wonderful homes discounted.

The virtual reality tour could be a solution.

3D dolls house model of a house for VR tour3d dolls House model3D dolls house model of a house for VR tour

Mapping out an entire property using VR technology is key to bringing the authentic house-hunting experience to the customer. All the potential buyer needs is internet access and they’re touring the property avoiding exorbitant fuel costs and the dreaded house viewing fatigue. 

Tourists can take a VR tour of a museum before deciding whether it’s worth a visit. See your dream kitchen in 3-D before you commit a large amount of money. The possibilities are endless.

VR tour of a tapestry museumVR tour of a tapestry museum

Regardless of whether you’re selling a home, a hotel resort or a kitchen, the VR tour offers the viewer a unique experience, a means of interacting with your brand on a deeper level: something that can’t be achieved by a one-dimensional print ad. Even video can’t compete with virtual reality. By clicking on a VR tour you’re in complete control of the experience from start to finish. Rather than the camera operator dictating what you look at, you hold all of the cards. You can zoom in, go back/forward and take charge of your experience.

VR tour of a holiday letVR tour of a holiday let

And of course, VR can be utilised for so much more than property sales. For customers struggling with visualisation, Ikea is employing VR to demonstrate their ideal home layout, complete with Ikea products.  For larger retail outlets VR can also be used in-store to show customers what is available elsewhere in the store to encourage them to visit the other floors.  This is exactly what Clocktower Electrics does to show visitors to their showroom the range of furnishing on display on the first floor at the Lakeland Sofa Company 

Furniture display showroomVR tour of The Lakeland Sofa Company furniture showroom

Consider staff training. It’s a chore to arrange and logistically difficult. One-off training sessions frequently prove to be a case of ‘in one ear and out the other’. This is by no means the fault of the participant; the methodology is flawed. An excess of information with no real opportunity to apply it results in a wasted day. 

By incorporating VR into staff training you can drop your employees into real-life situations without risk of injury, enabling them to repeat and complete an exercise multiple times in order to learn and perfect a chosen skill or technique.

So, in conclusion, what’s in it for you?

  • Access to up-to-the-minute tech with the added reassurance that you’re keeping up with the latest (practical, cost-effective) marketing trends
  • An exciting means of reaching customers anywhere, at any time
  • The ability to update/adapt your ‘product experience’ in real time

What about your customers?

  • They can experience your product/service in a totally immersive way
  • It will save time, money and effort; a complete win-win
  • They’ll choose your immersive 3D experience over a one dimensional print ad

It’s too good an opportunity to ignore.

For more information on how I can introduce VR technology to your business, please get in touch by email or telephone me for a chat on 07557 780336.

 

 


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