What is the best content to use in 2019?

January 07, 2019  •  Leave a Comment

Are you looking for the best content to use in 2019?

Check out our analysis below to get some inspiration.

Looking for contentLooking for contentDog with its head looking into a washing machine

Here are some of the key takeaways I got from a selection of the top marketers in a report for Social Media Examiner, which examined the trends for digital marketing in 2019:

  • Smart audio (Alex, Siri, Cortana....) is the thing that the big brands are focusing on. More voice content, commands and assistance will be prevalent.
  • Social media will get back to being more social - that means having a conversation not just broadcasting information about your company or products.  It means creating an entertaining experience. Marketing has changed the way social media works.  In 2019 a human centred approach to customer relations will be the way forward.  Social media gives you an essential opportunity to connect with your customers.

  • Consumers will return to  passive ways of devouring content like YouTube or Podcasts.  This is your chance to educate, inform and entertain your audience. 

  • People are becoming increasing distrustful of social media with one exception - LinkedIn.  LinkedIn is gaining prominence, and has maintained the trust of its users.

  • Content strategy will shift from highly produced video to a story based format.

  • Virtual and Augmented reality will play a big role in the future of social media marketing.  

  • Facebook is determined to monetise video in all its formats.

You can read the full report here

 

What are your thoughts and predictions?

 

 


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