Are you looking for the best content to use in 2019?

Check out our analysis below to get some inspiration.

Looking for contentDog with its head looking into a washing machine

Here are some of the key takeaways I got from a selection of the top marketers in a report for Social Media Examiner, which examined the trends for digital marketing in 2019:

• Smart audio (Alex, Siri, Cortana....) is the thing that the big brands are focusing on. More voice content, commands and assistance will be prevalent.

• Social media will get back to being more social - that means having a conversation not just broadcasting information about your company or products.  It means creating an entertaining experience. Marketing has changed the way social media works.  In 2019 a human centred approach to customer relations will be the way forward.  Social media gives you an essential opportunity to connect with your customers.

• Consumers will return to  passive ways of devouring content like YouTube or Podcasts.  This is your chance to educate, inform and entertain your audience. 

• People are becoming increasing distrustful of social media with one exception - LinkedIn.  LinkedIn is gaining prominence, and has maintained the trust of its users.

• Content strategy will shift from highly produced video to a story based format.

• Virtual and Augmented reality will play a big role in the future of social media marketing.  

• Facebook is determined to monetise video in all its formats.

You can read the full report here

What are your thoughts and predictions?