For those of you short on time.  I believe content marketing is moving to be more entertainment based.  Below, just for a bit of fun is a video about Settle Flower Pot Festival.  This has been edited and produced with dramatic music and titles to give it a more entertaining look.  Let me know in the comments if you think it works.

Can you imagine how much content is on the internet today?  With the internet predicted to grow by 5x over the next 5 years how much more content is there going to be? 500% more!

More than 3 billion people around the world use social media every month. Almost 1 million people started using social media for the first time every day over the past year – that’s equivalent to more than 11 new users every second.  How are you going to make your posts stand out? Let’s face it your competing with grumpy cat and cute dogs so your posts will need to be interesting and entertaining.  

Content marketing has been the buzz recently, but it is evolving. If you look at the leading innovators they are already moving onto the next stage. Amazon for example, realised they wouldn't be able to sell many cds and dvds and that streaming was the future for audio and video.  But also they saw a major marketing opportunity if they had their own media channel. They deliver other peoples content and they are making their own programmes. Together with Netflix they are disrupting the media industry. And big companies are seeing the benefit in this too.  Have you noticed that on Netflix and Amazon there are documentaries about companies appearing in your feed now? 

Small innovators have also been able to disrupt the markets too.  Take a look at Bosh.tv and how they disrupted the recipe book space.  By creating beautifully crafted recipe videos backed by a clear simple marketing message they had publishers tendering six figure sums to publish their book. 

Marketing on social media is developing from content to entertainment.  Technology will undoubtedly play a part in this too.  The quality of photos and video taken on smart phones has improved dramatically and there are tons of apps to help with editing and enhancing.   That means in the future, that content which is well produced as well as entertaining will help to get you noticed.

My tips on the future for social media marketing would be:

• Look at what the major innovators are doing Amazon, Netflix, Tesla  
• Focus on quality of content
• Make it interesting and entertaining
• Don't look at the traditional publishing industries for inspiration many of them didn't see Amazon coming!
• Look at businesses in industries that have to keep reinventing themselves - fashion, fast food etc

Let me know your thoughts on the future for social media marketing and share them in the comments section.

If you want help creating interesting and entertaining content then give me a call on 07557 780336 or send me a message