How to Market Your Brand with Confidence
Mention the phrase ‘Brand Photoshoot’ and many of us will stick our fingers in our ears and run in the other direction.
But it you want your brand (business or personal) to stand out in a crowded marketplace then it’s imperative that you develop a strategy that allows you to sell yourself effectively while remaining authentic.
Photos are processed 60,000 times faster than text alone, so presenting potential customers with walls of text isn’t going to work. Don’t worry if you ordinarily shy away from the camera: there is always hope and a helping hand. This is your time to get creative and yes, lens-ready.
So, we can all agree that visuals are important in marketing. But what about video? THE online trend of 2019 has been utilised in multiple ways, from simple ‘live’ clips destined for Facebook and Instagram stories to slick promotional videos that feature loud and proud on professional websites.
Highlight Reel for R Gill Photography A collection of clips to highlight the video and photo capabilities of R Gill Photography
But how can you, a sole trader or small business owner, employ photography and video to promote your brand? Where on earth would you start? Your to-do list gets longer and longer so you’re forced to push marketing to the furthest reaches of an already busy mind.
The trick is to outsource. Your Zone of Genius is your business, not marketing and promotion, so why would you pull your hair out trying to organise a brand photoshoot?
Here are some tips that will make marketing your brand a breeze.
I hope you found this useful. With the right preparation and support your brand marketing campaign can be a painless and bountiful experience.
If you want to promote your brand with confidence get in touch now tel: +44 (0)7557 780336 or email: [email protected]
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