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Is this the Future for Social Media Marketing?

July 11, 2018  •  Leave a Comment
For those of you short on time. I believe content marketing is moving to be more entertainment based. Below, just for a bit of fun is a video about Settle Flower Pot Festival. This has been edited and produced with dramatic music and titles to give it a more entertaining look. Let me know in the comments if you think it works. Can you imagine...
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Ohh and I Need it by Friday!

July 03, 2018  •  Leave a Comment
When I read the quote below posted by Ruth Power I didn’t realise what an impact it would have on one of my clients as well as myself in the following few days. “Poor planning on your part does not necessitate an emergency on mine” Bob Carter Jayne Moorby marketing manager at Oxley Group in Ulverston, had just received an email giving her three d...
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Don't be a Hero

June 12, 2018  •  Leave a Comment
Don’t be a Hero If you are using story telling in your marketing and promotional material (and if not you should be!). Then you might think that you or your business should be the hero of the story. We all like to think of ourselves as the hero, and in our imaginations when we are thinking about something that might happen we will picture ourselves...
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How do you market an unsexy product?

May 10, 2018  •  Leave a Comment
To get people interested in your story you need to see things from their point of view. To empathise with them. Before I became a professional photographer I sold industrial lighting. Not a sexy product and normally one where you spend lots of time talking about light distribution and lumens/watt and other technical issues — are you already getting...
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The best 3 videos you can make to boost your business?

April 17, 2018  •  Leave a Comment
The three videos you make need to help your buyer progress through the journey they go on when buying your product or service. This journey can be broken down into three stages Awareness Consideration Decision If you have a well developed opportunity funnel then you will have buyers at each point of the journey and you need different videos t...
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