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The best 3 videos you can make to boost your business?

April 17, 2018  •  Leave a Comment
The three videos you make need to help your buyer progress through the journey they go on when buying your product or service. This journey can be broken down into three stages Awareness Consideration Decision If you have a well developed opportunity funnel then you will have buyers at each point of the journey and you need different videos t...
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The One thing you Need to Understand about Food Photography Lighting

March 07, 2018  •  Leave a Comment
Do you ever look at food photographs and think "aarrrgh that doesn't look very tasty"? That's the worst result you can get if you are trying to promote a food related business. I follow a lot of "foodies" in my social media, and am frequently appalled at the poor quality of the food photos. When I analysed what was going on I found the same underl...
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5 Tips for Posting Video on Instagram.

February 05, 2018  •  Leave a Comment
Before you start filming think about how you want the finished video to look. Then plan the shots you need to film and write a script or shot list. Try and make your video without sound - this will allow people who have a hearing impairment to fully enjoy your film. It also means viewers who are in a public place and don't want to disturb their nei...
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Why you should be using video

January 17, 2018  •  Leave a Comment
6 Reasons why you should be Using Video Content in your Marketing 1) People Like It! It is one of the most convenient ways to get a lot of information across to your audience quickly and efficiently. Food and fitness businesses have really embraced this. Just take a look at the success of people like Joe Wicks who has more than 2 million followers...
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10 Food Styling tips to help you get the best Food Photographs

December 14, 2017  •  Leave a Comment
One of the most important things to understand in food photography is that the camera sees food differently to how our eyes do, so when styling food you are correcting for what the camera can't do. We have two eyes but the camera only has one, it does not have any peripheral vision. When styling you need to help the camera see texture and depth. Wh...
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